Episode 003: Dr. Russ Rosen: From insurance CRASH to “Care” vs. “Scare” creator & advocate.

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Dr. Russ Rosen is a dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’sCreating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal-Health model and is CEO of The OptimalHealth Chiropractic System.

Optimistic Quote – Affirmation

“Clarify the problemand the solution will become self evident.”

Top Three Core Values

1. Authenticity

2. Under promise, over deliver.

3. Integrity

Life & Practice Struggle

Overnight, insurance and WC went away in the state of Hawaii. This left a majority of Chiropractors struggling to make ends meet and searching for new strategies to deliver Chiropractic care. Dr. Rosen not only grew from this set back but he thrived.

What’s Working and Amazing in Life & Practice

The Optimal Health Chiropractic System is an On Line University format which walks you through the 5 systems you must implement if you want to Thrive in such a model! We also have group coaching and private coaching to meet all of your needs!


The survival of our planet and the people living on it, requires a drastic paradigm shift where Chiropractors become true leaders of the healthcare system.

Resources & Links

The Optimal Health Chiropractic System

Dr. Simon Senzon