Ed: All right. So, three, two one. All right, TCP listeners, I have an incredible guest today, and that is actually Dr. Kelly Polzin. Dr. Kelly, how are you doing today?
Kelly Polzin: I am doing fabulous. Thanks for having me and I am really excited about being here.
Ed: Yeah. I’m always excited for guests, but I’m really excited because there’s actually a bit of history here for us, being that we practiced in really almost the same town. You were in Edmonton, Alberta. I was in St. Albert. But we’d known each other for quite some time then. So it was very cool.
Kelly Polzin: I think we’re like seven years in, actually. I think it was 2011 when I first met you out at your practice. You were just like banging it out like crazy back then. It was like one of the most booming practice, certainly in St. Albert.
Ed: We’re going to totally go off the hook here. So, here’s the thing, it’s like the universe is just like giving these crazy messages and signals to me lately. I see a lot of people who have been in my past are coming back and they’re being part of my life again. I know who you are. We’ll start with this. Why don’t you share with our listeners, okay, who is Dr. Kelly Polzin?
Kelly Polzin: I am a father of three amazing kids. They have been an anchor for me through everything. All of us, I believe, go through different times and struggle in your life, and you have to have those anchors. My anchors are my kids. They are absolutely the thing that keeps me going on a day-to-day basis. So, I’m a father. I am a chiropractor. I’m probably a little bit of a mad scientist, and definitely a businessman. I love, that was my first degree, actually, was is in business. Ever since I got my first business degree, I’ve been deeply entrenched in business. I think that’s probably what attracted me to continue to expand and then when I finally found my calling as a healthcare person, I think my whole niche of being a healer and an education was just all funneled from the business world. I saw a need to take it to another level and that’s kind of what I’ve been doing. I’ve been a chiropractor since, well, 2005 is when I made my way back to Canada. 2006 is when I opened my first practice.
Ed: Wow. And so, why was it Edmonton? What was the pull? Was that somewhere that you grew up?
Kelly Polzin: Yeah, I did. I went school at Palmer in San Jose, California. I did love it there, but I just, I guess my family is what I was always, I just had to come home to my family. This is where I wanted to raise my kids. This is where I grew up, and I want more for my kids now, but I still think Edmonton, for the weather that we do have may not be that great, but the people here are off the charts.
Ed: Yeah. Good people.
Kelly Polzin: Good people. Yeah.
Ed: Yeah. Yeah. Which is why we were there for 13 some years, and they we just couldn’t do anymore with the snow. That was enough. We were done.
Kelly Polzin: Totally understand. I totally understand.
Ed: Okay. So, positive words, “affirmation.” Drop some words of meaning for our listeners.
Kelly Polzin: I find in my life I’ve been through, like at different times in your life you’ll resonate with different things. And, in my life right now, where I really truly resonate with, and I don’t even know where this quote comes from. I honestly don’t know who said this first. But, how you do anything is how you do everything. When you start looking at different people that are, really got their shit together, you’ll find they try to have all their areas of their balanced and moving forward at the same time. Generally you don’t find these people that are, like people you want to emulate, and I’m not talking about like the crazy people out there. I’m just talking about really high performing people that have a great life, a great family, great balance, great business, great body, nice, like health, they’re moving all the balls forward at the same time. So, generally, it’s not like somebody that’s super crazy successful on one area, and it’s a shit show in the other areas. That’s not the norm for people that I want to emulate. I have found that people, my mentors that really do have their stuff together, they try to move all the balls forward at the same time. So that’s been really resonating really with me lately.
Ed: Yeah. I totally get that. It’s one of the things that I work on constantly. It’s part of also, like I know that you follow Gary. G. White, and Warrior, now Men of Iron. It’s like, why do we do all of this, especially as me, or as entrepreneurs even in general, right? So, men or women. Why do we work so hard? It really comes back to balance, and family, and all of those things.
Kelly Polzin: Yes. And I lived that many years where I was so focused on one thing. And yeah, when you’re only focused on one thing, you can make that ball move forward, but at what cost, right? And, I experienced that on the far side where I had moved my practice to great levels and it was like a super big practice in Edmonton here. It was just a beautiful practice, but the cost when I got there and I looked back, and I had left a carnage of like just, you know, behind me of wounded relationships, and my health, and that was actually the beginning of the end for the health for me. But, the cost that it took me to get there wasn’t worth it. So that was when I burnt it all to the ground, right? Like, it was, the story that when I finally built what I wanted to build, because I didn’t do it properly with the proper foundations, it didn’t mean anything when I got there, and then in just burnt the whole thing right down.
Ed: And that is a perfect segue, by the way, into the shit sandwich portion of this podcast. You know, like we’re all presented with challenges and struggles. What I’ve learned now, being an entrepreneur, and not just like an online entrepreneur, I’m not just a chiropreneur, but it doesn’t matter who you are, we all have struggles as well as challenges. For you, specifically, what was that one time that you had just an incredible resistance, what you learned from that experience, and then how do you apply that to your business or life today?
Kelly Polzin: Oh man, Ed. I remember this so clearly. Like, I actually, I took a selfie of myself at that moment because I wanted to document rock bottom. And, actually so what happened at that point when I had that beautiful, big practice, and it was like this thing that I always wanted, and I sold it in a fire sale. I just needed out. I need to get out. I went Italy. I told my associate, listen, when I get back this thing better be gone, so you talk to whoever you need to talk to, you get rid of it. And so he bought it for 1/20th of its yearly revenue. And that was for everything. That was like $150,000 of, oh geez, it was more than that. I don’t even what to go there. The cost of the entire clinic was covered by the equipment inside, not just, not the leaseholds, nothing, just the equipment. So I totally, I blew it up, and then the wheels fell off.
I thought I was going to be able to recover nicely, put it all back together, but because I wasn’t working, my health and building my body, I wasn’t building my mind, my relationships were suffering, and then in blew my business up. I really, I had nothing. I remember this so clearly. I was sitting in this little tiny office that I had just rented to try to create something, and it was a Sunday afternoon, and I was so lost, and overweight. I was like, how did I get here, like I’m supposed to know shit. I’m supposed to be smart, and I’m fat, I’m depressed, and I’d never been depressed before. That was my first experience with depression. I was just like, that was it. I was like truly, truly at rock’s bottom. Oh my God, I can remember it so clearly. It’s like I can totally, like I can totally make myself cry right now because it was like, that was like truly when you’re at the bottom, right? Yeah.
Ed: Yeah. And here’s the great, not the crazy thing, but it kind of is a crazy thing is that, we had this conversation before I started recording, like out of 300 interviews, I think I’ve only ever had one person say they’ve never had any sort of resistance or struggle and that everything came together. The reality of it is, for most of us, is we’ve been in the pit. Let’s make the transition though. I mean, like, I’ve been able to reconnect with you in the last few months, and I can see what you’re building, and what you’re creating, and now you’re actually helping other doctors duplicating great results in their business, but also in their life, like it’s massive-
PART 1 OF 3 ENDS [00:10:04]
Ed: Results in their business but also in their life. It’s been massive changes. Tell us a little bit about what you’re working on.
Kelly Polzin: This is out of that, I’m very attracted towards the phoenix for some reason. And perhaps it came from that port in my life when I felt like everything was on fire and I’ve come full circle from that. Out of that fire has come a true passion to, I mean, I’m on a mission, Ed, and it’s funny. I’ve never verbalized it yet. So this will be the very first time I verbalize it. And as I was really spent the last several, well, nine months actually, really putting it together in terms of what that mission looks like, it’s just feeding this fire inside of me. And the mission is that I’m about now is, I’m on a 100% mission to help North Americans lose 100 million pounds of body fat.
And it’s gonna come at 22 pounds at a time. What I’ve been spending the last seven years creating is this system that helps people get their health back. And it’s not low carb, it’s not aggressive, it’s a completely new way of living life. We call it K22 or Chiro-Keto. And this, the Chiro, the Ketogenic lifestyle is not particularity new. But how we implement it I think is.
And we’ve coached now enough people that I’ve seen the pitfalls. I’ve seen where people fall off. I’ve seen where people start to lose it. But oh my God, when you help them along, when you coach them through it. When you get them to see the light, the joy on the other side of them when they get their health back, that’s power. You and I have talked many times about make sure you maintain your power. Make sure you find a way to hold onto your power.
When you can show people that they can have their health back, that cancer and cardiovascular hearth disease and diabetes isn’t their future. That they actually have the power to determine whether or not that’s gonna be a thing. And for once, I have a CA right now who just came through the program. She’s 60 days in. And she hasn’t been this healthy since she went through hormone therapy 10 years ago. And she’s like, “I got it back. You have given me such a gift.”
And to hear those words is just fuel to my fire again to say, “You know what? Its not just a few people that need this.” Millions and millions of North American’s need this. You probably know the stats. We don’t need to go into the stats where our North American population is with out obesity rates and our sugar consumption and our chronic disease. Never has there been a time in history that more people need this more intensely than they do right now. That’s what I’m doing.
Ed: Yeah. I’m gonna pull a couple things from this too, is that, when I was in practice, it was like, “Yeah, yeah, I’m not going to talk to patients.” I should say when I was early in practice, it was just like, I only talk about one thing and that’s Chiropractics subluxation. Chiropractics subluxation. That’s all.
Kelly Polzin: Yep. Yep.
Ed: And then I became a little bit more open. Maybe seasoned. A little less naive, I don’t know. And then I started to open up and I was like, yeah. Then I started teaching, actually, and educating patients that actually what they’re putting in their mouth is actually not helping them be healthy. And I started to see massive transformations in our office.
But I never had a system, a clear system, that I could actually have other people duplicate what we were doing in our practice. But that’s really what the secret is isn’t it, right now? That’s what you’ve done, is you’ve actually created a system that is duplicated. Meaning other doctors can reproduce those results in their office.
Kelly Polzin: 100%. So from that fire seven years ago, or I guess it was four years ago, systems has been what I’ve really been specializing in. Is creating systems that are reproducible both for my own practice and then other practices. Because I consult right now, or own portions of multiple practices. It’s important to be able to have these systems, otherwise you have nothing. If you can’t reproduce your results than what do you have? You’re a one off. And what you never have again is freedom. And that’s been a huge value to me.
So what I’ve created with Chiro-Keto is a way that, it’s a plug and play. I don’t need you, Ed if you open a practice tomorrow, would you have time to go and learn the entire world of Ketogenics? No, you wouldn’t. Would you know how to help people get through constipation and the flu and all of the side effects that if you don’t do it right will shun people away from it and they’ll never come back to one of the healthiest lifestyles they could possibly get, because you did it wrong. Right?
And so what I’ve created, it takes people from A to Z all the way through. It answers all their questions. And this is where the secret sauce is that’s really come out, really has altered people’s entire perception, is we’ve done it in a way that allows people a level of accountability now. And so it’s not like you go to a cold bookstore, you buy your little ketogenic book and you hide in your bathroom and try to implement this in your life. That’s zero success.
What we’ve got is an online community where all the learning happens online. Everything is happening, and the doctor, all he needs to do is put up a poster in his office and say “Hey, we’re having this Keto guy come in. He’s gonna teach us all about Keto at the same time.” And boom, your practice is now been transformed.
And what you’ll see, and this is what’s great about these Keto people, is when you’ve transformed their lives in 60 days, that person is yours for life. They don’t go anywhere because you have given them their life back. I tell you, you wanna be, talk about that feeling of success and gratitude when you’ve been able to just show people the light and say, “I’m gonna show you how to do it. You’ve gotta go do the work, but I’ll show you how to do it.” And they go and do it, and they’re like, man, it is an amazing feeling when you get people going through that again and reducing inflammations, stopping that ridiculousness of the North American lifestyle.
Ed: And so this is something that you do consistently every, what is it like, every month in your practice?
Kelly Polzin: We do it every six weeks.
Ed: Oh, every six weeks. Perfect. So every six weeks, and so it’s 60 days, right?
Kelly Polzin: Yeah. 60 day protocol.
Ed: So you have a couple different groups going actually through at the same time.[crosstalk 00:17:23] That’s actually brilliant.
Kelly Polzin: Yeah. We have one finishing up the same time that a new one is starting.
Kelly Polzin: That group is finishing up. They’re encouraging the new group, saying, “Oh you guys are gonna do awesome.” It’s so cool to see the older graduates nurturing the new grads along, right? Taking them through the process.
Ed: That’s awesome.
Kelly Polzin: Yeah. When it first started really coming together, and I saw this. And I saw how the older Keto people and patients were part of this community. They took it upon themselves to nurture the new ones through. I just kind of put them together in the right spot at the right time. Add a little bit of my juice to it, but the rest of it is the community. It’s like, you can do this. And when you’re part of the community. It doesn’t matter what’s going on at home.
It doesn’t matter that your husband says you can’t do it. Or your kids tell you you’re an idiot. Or 100 other people say you can’t. When everybody in your social group, which this now becomes, says you can do it. Man, you can do it. And people get ridiculous results. We guarantee 22 pounds, if you do what we say, you will loose 22 pounds or it’s free.
Kelly Polzin: We guarantee. And it’s not those shitty kind that as soon as you go back to a regular diet, like you get to eat real food. As much food as you want. You get to do all, you get to actually live. You’re not on this ridiculous calorie reduced diet that you can’t sustain over the long term.
Ed: So for the docs who are listening right now, and they’re really intrigued. And they just want to check this out?
Kelly Polzin: Yes.
Ed: So what’s the URL? Where can they actually learn some more?
Kelly Polzin: The URL is just chrioketo.com with or without the dash between the two. And basically it’s just a book a call or start. We have a fast track program where we can be in your office running workshops in as little, honestly, as little as 10 days, you can start generating. I mean, I don’t like to throw, but we all run businesses. So you have to know there’s a fairly nice income supplied on the other side, right?
Kelly Polzin: You can make a lot of money in your practice doing nothing. And so that means it’s bottom line money. Not top line money. We’ve all made great top line money but was like what the hell, by the time I got to the bottom there was no money. This is the bottom line money, right?
Kelly Polzin: This is the money that doesn’t cost you anything to get up and running. And all of a sudden you’re transforming lives and you’re creating incredibly loyal patients.
Ed: And here’s my experience.
PART 2 OF 3 ENDS [00:20:04]
Kelly Polzin: -incredibly loyal patients.
Ed: And here’s my experience, especially in the online world, the virtual world. The ability to create something that is very low overhead, low liability, such as what you’re speaking of, is a lot of the doctors that I talk to, they love the idea of this, the concept. They just, number one, they don’t have time to do it themselves.
Kelly Polzin: [crosstalk 00:20:26] time to invest and start up.
Ed: Yeah. Why reinvent the wheel. And the second part of it is, they don’t even know what they want. Where to start or what to create. So it seems like a no brainer to me if you’ve find someone who has done it before you, is obsessed about getting results for their patients, but also for other doctors in their office, then why not do it, right?
Kelly Polzin: This hit me in January, where I was like, “Dude, I know what’s gonna help change the health care in North America. It’s 100 million pounds.” That’s the number. It’s 100 million pounds. It’s five million patients. It’s chiropractors all over North America, all moving us out of this ridiculous sugar debt that we’re all sitting in.
I know this isn’t a soap box show Ed, but I’ll give you one statistic that still just blows my head away, is that the average person in North America consumes 100 pounds of sugar a year. And then, everyone of us that’s probably listening to this knows what sugar does in your body. What it does for chronic disease. What it does for mood. What it does for health, what it does for degenerative joint disease.
It’s just on and on and on. And who better to lead the charge than chiropractors? It’s time for a change. Right? It’s time for a change. And it’ so easy to make happen. Even if you wanted to generate, let’s say you had a struggling practice. And you didn’t know anything about this whole keto world, and you wanted to start to get a new patient flow into your office. Facebook has been an absolute gold mine. A total gold mine for us.
So I’m involved directly with 11 practices right now. And that means, not that I consult for, but that I actually own a portion of. And in those 11 practices Facebook has generated millions of dollars of revenue for us. And if you want more people in your practice, Facebook still is the place to grab it.
Ed: Yep. Yeah.
Kelly Polzin: What I had thought would be nice is anybody that wants to go to Chiro-Keto.com and book a call with me or just start on a fast track program, I will give you our entire Facebook swipe file, so you can start doing that and generating some stuff. Because right now you can not ROI anything better than Facebook. You just can not do it.
So I’m gonna give you an entire, our swipe file for everything so you can run all of your own Facebook stuff and really start. Whether it’s workshops or new patient generators, whatever. Just start.
Ed: Love that. Love that. Thank you for that by the way. We love it when guests come onto the TCP podcast and give us incredible value.
Kelly Polzin: Free shit.
Ed: Yeah. Give us free shit. But no, honestly, stuff that works.
Kelly Polzin: Yes. Absolutely.
Ed: I know, and I respect, I’m not a Facebook ads expert by any means. And I just got off a strategy call with someone whose a major influencer in our profession. And I’m just like, look that’s not my, I have a Facebook team for that stuff. But from what I know of you and again we’ve reconnected, number one I still want to have the discussion about Lin kin.
Kelly Polzin: Yes.
Ed: ‘Cause you’re gonna help me out with that.
Kelly Polzin: I’ll help you with that.
Ed: But also with Facebook. I mean, again, you’ve definitely have some ninja skills there. So here’s what I’m gonna do. Listeners you can head over to thechiropracticphilanthropist.com. We’re gonna have a webpage dedicated to our discussion with Dr. Kelly Poulson today. You can also find the clickable links for chrioketo.com. So you can go right there right away and actually take advantage of that incredible offer. I strongly encourage you to get on a call with him as well. Or sign up for his fast track.
The other part of this, if you’re listening on your mobile, expand open your mobile. The show notes, and you’ll find the clickable links right there. And you can connect with Dr. Poulson right now.
Alright, so, Doc, we’re gonna put you into the TCP time machine. Are you ready?
Kelly Polzin: Yeah. I’m ready. I saw Grant Cardone’s one with this.
Ed: Did I do it with him?
Kelly Polzin: You sure did. You did. I was like, whoa dude, you got nuts. That’s good.
Ed: I’m trying to get him back for a different project right now. Okay. So here it is. Okay. We’re gonna put you in the TCP time machine. We’re gonna send you back to a younger version of yourself. This is right after you came out of chiropractic college. You have all the knowledge, life experience you have today. What would you say to your younger self?
Kelly Polzin: I would give myself some awesome advice. First and foremost, the very first thing I would say to myself is be kind to yourself. I would say, and I’ve seen this in other people than myself, but I don’t know anybody that’s harder on ourselves then ourselves. For a lot of us. Man, I tell you what, if I was a donkey, I would have beaten myself beyond belief, right?
Nobody’s harder on us than ourselves. I remember the words I used to say to myself, that day that I took that selfie in that little office. I remember the words so clearly that I said to myself. I don’t know, no body could say words as harsh as I said to myself that day. So I would say, just be kind to yourself, it will all work out. Right?
Kelly Polzin: It will all work out. I would then say, but finish what you start. Truly finish those things. In life, man, finishing is all great entrepreneurs, there’s a million, a billion entrepreneurs out there that are great starters, but very few are great finishers. And when you’ve decided that you’re gonna do something, finish it.
So this is what I’ve dedicated my life towards now. I know that. I know in my heart this is what I’m doing now until I reach 100 million. And I’m okay with that, ’cause that’s exactly, it’s congruent with every area of my life.
Kelly Polzin: [crosstalk 00:26:59].
Ed: Wow. Okay. How about a resource. We’re gonna shift gears. How about a resource. So anything you’re reading, you are listening to, possibly could be an application, like an app. What would you say that all doctors need to check out?
Kelly Polzin: Okay. First Facebook. You should, every doctor should be on Facebook and Linkedin. And if you’re not, man, I would say, the guy that you should be following right now is Gary V. That guy will throw your head to a loop because he is a futurist. And every time I listen to him, I need to sit and breathe and calm down and refocus myself. Because the world is shifting and you better be involved in the shift or you’re gonna get left behind.
Kelly Polzin: Facebook, Linkedin, those are the two things that I think where everybody should be using. As for a resource on my cell phone, probably the thing that I think is the most powerful tool for me on here, other then audible for listening to podcasts, which is a ridiculous resource, is actually a thing called Focused Timer, or Focus Keeper.
I use it. I don’t know if you’ve heard the pomodoro, the 25 minute timers? That allow you to focus your brain for 25 minutes, and then relax and totally de-focus for five. And they break your life up into work cycles of 25 minutes. That has been a game changer for me for productivity. Because I know, I got all this other stuff out here, and I get very clouded. And if I know I’ve got my timer on I got 25 minutes. And whether it’s a 25 minute meditation, 25 minute emails, 25 minute whatever, I can say, for next 25 minutes I’m not answering my phone, I’m gonna just focus.
And my productivity since, and I’ve been using it for years, but only quite recently, this past year, have I really made it a religion, or a ritual. And whoa, do I love the results for that.
Ed: Beautiful. Yeah, I haven’t heard that one before. I’m gonna have to check it out.
Kelly Polzin: Oh you’ll love it man. You will love it. You’ll be shocked. When you put it on and all you can do is focus on that one task, how much you’ll get done.
Ed: Interesting. I like it. Alright. So listeners, again, you can head over to thechiropracticphilanthropist.com. Again we’ll have a webpage dedicated to our discussion with Dr. Kelly today. Doc, I gotta thank you for being on the show. Honestly, some people think it’s really hard to do a lot of interviews, or to do podcasts. People like yourself actually make it quite easy. I just lob the questions your way, and you fill in all the blanks. That’s awesome.
So thank you for giving back and helping our profession.
Kelly Polzin: Thanks very much Ed, I really appreciate you and what you’re doing brother is awesome. So thank you.